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Volume 1, Issue 1 (2022)

The Paradigm of Non-Performing Assets in India - Creation of Robust Asset Portfolios in a Turbulent Environment

Rajendra Kumar

Banking sector plays a prominent role in the economic development of the country. Growth of the country's economy is affected by the stability and efficiency of the banking sector. Without an effective and sound banking system, no country can have a healthy economy. Lending is the core function of banks. It is the primary source of revenue generation for banks.


Perceptions and Emergence of Digital Banking During Pandemic - A Structural Equation Modelling (SEM) Approach

Vishnu Murthy

The study analyzes the perspectives and services of digital banking in India that has played a vital role in the lives of people given the pandemic of COVID-19 that has shattered many lives. The World we know has now entered and being sustained in modern culture which make people buy, sell and communicate from a single location.


Marketing of Farm Produce, Relevance, Consumption and Statutory Tagging "Geographical Indication" (GI)- An Empirical Review

Vishnu Murthy

An important survey report published by Indian Council for Research on International Economic Relations (ICRIER) recorded that the consumption of fruits and vegetables in the younger generation (18-25 years of age) in terms of nutritional value is lesser than that of older people primarily due to life-style choices and extended working hours.


Socio-Economic Analysis of Indian Poverty Alleviation Program

Maruthi K

Poverty is here to stay, and of all worldly perceptions it is not a vanishing aspect from the Indian social fabric. Also for more than just socio-economic reasons, the sub-continent has been constitutionally and systematically segregated under the aegis of all the 12 planning commissions (Since 1950 to 2017), and despite tepid measures being rolled-out in the form of tangible establishments of institutions of the poor, poverty is here to stay and its ugly truth lurks in all corners and main-roads of Mother India.


A Financial Application of Game Theory Perspective to Indian MSMEs. An 'A Priori' Evidenced Study of Performance Parameters

Girish H Nayak

This study deals with problems of Indian MSME in the acquisition of capital and focusses on the supply chain of these business apart from the actions taken by the Government of India to assist MSME's overcome latent challenges to benefit the nation. As on 08-Jun-22, this segment had a strategic advantage by contribution to an extent of 44.95 percent of Indian manufacturing output, in terms of exports to an extent of 40.17 percent.